Relay for dealerships · Setup

Get your leads into Relay

What this does

Your store has its own Relay email address for leads. Ask each lead provider to send your leads there too. Each lead email becomes a lead in Relay and goes to your reps.

Who it's for

Owners and managers, and whoever handles your lead provider accounts.

Where to find it: Computer: Settings > Lead Sources

Connect a lead provider

Settings > Lead Sources. Copy your dealership address and send it to your lead providers.

How to send a provider's leads to Relay

  1. On a computer, open Settings > Lead Sources.
  2. Under Your ADF ingest email, choose Copy email. The address ends in @m.razzytech.com.
  3. Email your lead provider's dealer support (AutoTrader, CarGurus, Cars.com, Kijiji Autos, or your website company).
  4. Ask them to send your leads to that address in ADF format. Keep your CRM address too, so both get every lead.
  5. Ask them to send a test lead. Check that it shows up in Relay.

ADF is the standard lead email format almost every car lead provider already uses. Asking for it is a normal support request.

If the page says "No ADF email configured yet", your setup is not finished. Text us at 778-764-1975.

Other ways leads come in

  • Calls and texts: when someone calls or texts a Relay number for the first time, Relay makes a lead for them.
  • Website forms: most website companies can send form leads as ADF email. Use the steps above.
  • By hand: anyone can add a walk-in or phone-up from Messages with New > New lead. See texting customers.

What happens when a lead comes in

  • Relay checks if the customer is already in Relay, by phone and then email. If so, the lead joins their record.
  • The provider name (for example "AutoTrader.ca") stays on the lead.
  • If the exact same lead email comes in again within 7 days, Relay skips it.
  • A lead with no phone number and no email is turned away.
  • The lead goes to your reps using your routing settings.

Common questions

Which lead sources work with Relay?

Any provider that can email leads in ADF format. That includes AutoTrader, CarGurus, Cars.com, Kijiji Autos, and most dealer website companies. Calls and texts to your Relay numbers become leads too.

Do I have to stop sending leads to my CRM?

No. Ask providers to add Relay's address and keep your CRM's, so both get every lead.

Stuck on something this guide does not cover? Text the Relay team at 778-764-1975, call 1-855-467-2999, or email tej@razzytech.com. Back to all help guides.
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