Every text and call runs through dedicated dealership numbers inside the Relay app, so reps never burn their personal number, and the store never loses a conversation when someone moves on.
Reps stop giving out personal cells; customers still get the instant, personal texting experience that sells cars.
Numbers, threads, and call logs belong to the store. When a rep leaves, their pipeline stays.
Every conversation is visible from the dashboard. Coach the message that lost the deal, replicate the one that won it.
In-app calling with logging, full SMS threads tagged by vehicle, and the AI working the gaps.
Push notification on every lead, one-tap claim, full thread with the vehicle tagged, and in-app calling, from the showroom floor or the service drive.
Full conversation view in the browser, reply from the desk, see every active lead, and reassign a thread without touching anyone's phone.
Texts and calls bill at flat per-unit rates on top of your plan, visible in the dashboard. All prices CAD.
| Carrier usage | Rate (CAD) | Example: 300 leads/mo |
|---|---|---|
| Phone numbers | $2 / number / month | 5 numbers → $10 |
| Text messages | $0.025-$0.03 / text | 3,000 texts → $75 |
| Voice calls | $0.03 / minute | 1,500 minutes → $45 |
| Typical total | Visible in your dashboard | ~$130 / month |
Full plan pricing on the pricing page.
Their own devices, never their own numbers. The Relay app runs on any iOS or Android phone, and every text and call goes through dedicated dealership numbers. Customers see a normal local number; the rep’s personal number stays private.
Nothing walks out the door. The numbers, threads, and customers belong to the dealership. Reassign the conversations to another rep in two taps, and the customer keeps texting the same number and never knows anything changed.
No. It’s a standard North American phone number that sends and receives normal SMS and calls. From the customer’s side it looks exactly like texting a salesperson.
Yes. Relay provisions dedicated numbers for your store during implementation, at $2 per number per month billed as usage. They run on your dealership’s own carrier subaccount, registered and A2P-compliant from day one.
More in the full FAQ, or see lead routing and the manager dashboard.