Dealership Phone System: Text and Call From the App
Relay gives every rep a dedicated dealership phone number. All SMS and calls happen inside the Relay app. Customers never see a personal number, and the dealership owns every conversation, even after a rep leaves.
Book a DemoEach rep gets a dealership number, not a personal line
Every conversation retained by the dealership forever
Text and call from the app or the web dashboard
Why dedicated dealership numbers matter
When reps use personal phones, the dealership loses. Customer relationships follow the rep when they leave. Conversations can't be audited. Managers have no visibility. Relay solves all of this.
- Privacy protected. Reps' personal numbers stay private. Customers only ever see the dealership number.
- Dealership owns the data. If a rep leaves, their conversation history stays with you, not with them.
- Full manager visibility. Every SMS and call is logged. Managers can review conversations at any time.
- One app for everything. Lead notifications, texting, calling, and conversation history in one place.
Works wherever your team works
Mobile app: for the lot
Sales reps on the floor claim leads, reply to texts, and make calls from their phone. Relay runs as a native app on iOS and Android.
- Push notifications for new leads
- One-tap claim and reply
- Full SMS conversation thread
- In-app calling with call logging
Web dashboard: for the desk
Managers and BDC reps working at a computer use the full web dashboard. Same conversations, same numbers, same history, just a bigger screen.
- Full conversation view with context
- Reply via browser with keyboard
- See all active leads across the team
- Reassign leads without touching the phone
The web dashboard shows the full conversation thread: AI first response, customer reply, and rep follow-up, all in one view.
Usage-based SMS and calling costs
Phone numbers, SMS, and calls are billed at cost above your monthly plan fee.
All prices in CAD.
See full plan pricing →Related features
Lead Routing →
Leads are routed to reps before they can text or call, routing and communication are tightly connected.
AI Auto-Reply →
AI responses go through the same dedicated dealership numbers as your reps.
Manager Dashboard →
Managers can review any conversation and see response times across all reps.
SMS & calling: frequently asked questions
Do reps need to use their personal phones?
No. Reps can use their personal devices, iOS or Android, but they communicate through Relay using the dealership's dedicated phone numbers. Customers never see the rep's personal number. The rep's personal calls and texts stay completely separate.
What happens to conversation history when a rep leaves?
Every conversation belongs to the dealership, not the individual rep. When a rep leaves, their full conversation history stays in Relay. The manager can reassign ongoing conversations to another rep without losing any context. The customer never has to start over.
Can customers tell they're texting a dealership number vs. a personal number?
Customers see a standard North American phone number, it looks like any other mobile number. There's nothing to indicate it's a business line unless the rep or dealership includes that in their messaging. The experience is natural for the customer.
Does Relay provide the phone numbers, or do we bring our own?
Relay provisions dedicated phone numbers for your dealership as part of the setup process. Each rep gets a dedicated dealership number. Phone numbers are $2/number/month, billed as usage. If your dealership has an existing number you want to port over, contact us to discuss.
Give your team dedicated dealership numbers today
Book a demo and we'll show you how Relay's SMS and calling works end-to-end.
Book a Demo