78% of buyers go with the first dealer to respond. Relay's AI makes sure that's you: it answers in your store's voice, references the actual vehicle, and warms the lead until a rep takes over.
Relay reads the lead (source, customer, vehicle of interest) the moment it lands from AutoTrader, CarGurus, Facebook, or your site.
A natural first message that references the vehicle, grounded in your live inventory feed so availability answers are real. A configurable delay (15-120s) keeps it feeling human.
The AI can set the appointment straight into the Relay calendar. The rep steps in with full history any time, and the AI pauses the instant they type.
The AI acknowledges instantly and steers price questions toward an appointment, where deals actually happen.
Financing, negotiations, trade-in values: the moment the conversation needs a human, a rep gets it with full context.
78% of car buyers choose the first dealer that responds. After 30 minutes, the conversation is usually over. They're already texting the store that answered. The AI's job is simple: make sure the clock never beats you. See the research.
No. It buys them time. The AI sends the first reply, answers basic questions, and works toward an appointment. Reps take over whenever they want, and the AI pauses the instant a rep sends a message. Your team still builds the relationship and closes the deal.
Something a good rep would send: it greets the customer by name, references the actual vehicle they asked about, and moves toward a visit: “Hi Chris, it’s Demo Motors! The Camry’s still here. When works for a quick look?” It does not invent information, quote prices, or make promises.
It won’t quote prices, payments, rates, or trade-in numbers: built-in guardrails keep deal talk with your team. It hands off when a customer asks for a person, stops at the per-conversation message limit you set, and respects opt-outs and A2P compliance automatically.
Managers set the dealership default and the AI’s active hours, and each rep can turn AI coverage on or off for their own conversations from the app. Any rep can also pause the AI on a single thread with one tap.
More in the full FAQ, or see lead routing and SMS & calling.