Connects to Every Lead Source You Use

Relay is source-agnostic. Whether leads come from AutoTrader, your website, Facebook, or any other source, Relay ingests them, routes them to your team, and tracks everything, without requiring changes to your existing lead providers.

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If a lead can be sent, Relay can catch it

Relay doesn't require you to change your lead sources. It integrates at the delivery layer: wherever the lead ends up, Relay picks it up from there.

Email / ADF-XML

The automotive industry standard. Any lead provider that sends ADF/XML email notifications connects to Relay automatically. No API needed.

Webhook / API

For lead sources with modern APIs or webhook delivery, Relay accepts the payload and routes the lead immediately, typically under one second.

DMS / CRM Push

Relay can push lead assignments back to your DMS or CRM, so your existing workflow stays intact. Reps don't need to change how they log deals.

Specific lead source integrations

These are the sources we've configured most frequently. If yours isn't listed, contact us, we likely support it already or can add it during implementation.

AutoTrader

Canada's largest automotive marketplace. Relay ingests leads from AutoTrader listings automatically.

CarGurus

US and Canadian marketplace leads. Relay captures CarGurus inquiries and routes them instantly.

Cars.com

US automotive marketplace. Relay picks up Cars.com leads via ADF/email forwarding.

Facebook Lead Ads

Meta Lead Ads from Facebook and Instagram. Relay ingests them at the delivery layer and routes them in seconds.

Dealer.com

Dealer.com website forms (and other platforms: WordPress, custom builds). Relay ingests via email-to-lead.

Google Vehicle Ads

Leads generated from Google Vehicle Ads inventory listings. Relay routes these alongside all other lead sources.

Email-Based Lead Providers

Any lead source that delivers via ADF/XML email (the automotive industry standard). Relay parses and routes automatically.

Custom API Ingestion

If your lead source can send a webhook or API call, Relay can receive and route it. Custom integrations available through implementation.

Don't see your lead source listed?

If it delivers leads via email or has an API, Relay can catch it. Contact us with the details.

Ask About Your Lead Source

Every source. One dashboard.

Relay aggregates all your lead sources into a single live view. No more checking multiple inboxes, portals, or CRM tabs.

Relay live dashboard aggregating leads from AutoTrader, CarGurus, Facebook and website forms into one view

Leads from every source land in one place, routed and tracked automatically.

Works with your existing DMS and CRM

Relay doesn't replace your DMS or CRM, it works alongside it. Once a lead is assigned in Relay, the assignment can be pushed to your existing system so your team's deal workflow stays exactly the same.

Supported DMS/CRM systems

  • CDK Global (Drive)
  • Reynolds & Reynolds (ERA-IGNITE)
  • DealerTrack DMS
  • VinSolutions CRM
  • DealerSocket CRM
  • eLead CRM
  • Activix CRM
  • AutoRaptor CRM
  • Other systems via API

What Relay pushes to your CRM

  • Lead assignment: Which rep owns the lead
  • Lead source: Where the lead originated
  • Customer contact: Name, phone, email from the lead
  • Vehicle of interest: Stock number or vehicle details if included

CRM/DMS integration is included in the $2,500 CAD implementation fee.

Integrations power every Relay feature

Lead Routing →

Every lead caught by integrations gets routed instantly using your configured rules.

AI Auto-Reply →

AI responses are contextual, they reference the lead source and vehicle from the integrated data.

Manager Dashboard →

See lead volume by source in the dashboard to understand where your best leads come from.

Integrations: frequently asked questions

Which lead sources does Relay integrate with?

Relay is source-agnostic and connects to all major automotive lead providers including AutoTrader, CarGurus, Cars.com, Facebook Lead Ads, Google Vehicle Ads, dealer website forms (any platform), and any system that delivers leads via email (ADF/XML) or API. If a lead can be sent digitally, Relay can receive it.

What if my lead source isn't on the list?

If your lead source delivers leads via email in ADF/XML format (the industry standard), Relay already supports it. For sources that use webhooks or REST APIs, custom integration is available through the implementation process. Contact us with your lead source details and we'll confirm compatibility.

Does Relay work with my existing CRM or DMS?

Yes. Relay can push lead assignments to your existing DMS or CRM so your reps don't have to change their workflow. The integration work is included in the $2,500 CAD implementation fee. Common integrations include CDK, Reynolds & Reynolds (ERA-IGNITE), DealerTrack, and VinSolutions.

How does the integration setup process work?

During implementation, our team maps each of your lead sources to Relay's ingestion layer. For email-based sources, we set up email forwarding. For API-based sources, we configure webhooks. For CRM/DMS push integrations, we connect to your existing system. Most dealerships are fully connected within 5-7 business days.

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Connect all your lead sources in under a week

Book a demo and tell us which lead sources you use. We'll confirm compatibility and walk you through how the integration setup works.

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