Automotive Lead Routing That Actually Works
Relay assigns every incoming lead to the right salesperson automatically, with no manual checking, no cherry-picking, no delays. Configure your rules once. Relay enforces them 24/7, whether the lot is packed or the store is closed.
Book a DemoThree routing modes for every team type
Every dealership runs differently. Relay gives you three routing modes, pick the one that fits your team, or mix modes across departments on the Pro Plan.
Round Robin
Leads rotate evenly through your active team. Rep A gets lead 1, Rep B gets lead 2, Rep C gets lead 3, and the cycle repeats.
- Fair distribution across the team
- No cherry-picking high-quality leads
- Best for steady-volume teams
First to Claim
A lead notification goes to all eligible reps simultaneously. The first one to tap it owns it. Built for competitive, high-urgency teams.
- Drives immediate response urgency
- Top performers naturally get more leads
- Fastest possible time-to-contact
Auto-Assign Rules
Relay assigns to the first rep in queue. If they don't respond within your configured timeout, the lead moves to the next available person automatically.
- Guaranteed coverage every time
- Configurable timeout per team
- Works 24/7 without manager oversight
Configure routing rules once. Relay enforces them automatically for every lead.
Schedule-aware routing
Your store's routing needs change throughout the day. Relay lets you set different rules for different time windows, no manual switching required.
Business Hours
Full team round robin during peak hours. All active reps share the load evenly.
After Hours
Auto-assign to your after-hours coverage rep, or enable AI auto-reply to acknowledge the lead immediately.
Weekends
Separate weekend team configuration. Route to whoever is actually working that day without changing anything manually.
Automatic escalation when reps don't respond
The most expensive routing failure is a lead sitting assigned-but-unanswered. Relay eliminates that failure mode entirely.
Lead arrives and is assigned
Relay assigns the lead to the first rep in queue and sends a push notification immediately.
Timeout expires with no response
If the rep doesn't respond within your configured window (e.g., 10 minutes), Relay automatically moves the lead.
Next rep gets the lead
The next eligible rep in the queue is notified. The original rep sees they missed it. The manager sees the full escalation log.
You set the rules once. Relay enforces them forever.
No daily check-ins. No manager intervention. No leads falling through the cracks.
See It in ActionLead routing works best with these features
Lead routing: frequently asked questions
What routing modes does Relay support?
Relay supports three routing modes: Round Robin (leads rotate evenly through your team), First to Claim (the first rep to tap the notification gets the lead), and Auto-Assign Rules (Relay assigns to the next rep in queue and reassigns automatically if there is no response within your configured timeout).
What happens if a sales rep doesn't respond to a lead?
With Auto-Assign Rules, if a rep doesn't respond within the timeout you set, Relay automatically reassigns the lead to the next available person. The original rep is notified, and the manager can see the full escalation trail. No lead gets stuck waiting on one person.
Can routing rules change based on time of day or day of the week?
Yes. Relay is schedule-aware, so you can configure different routing rules for business hours vs. after hours, weekdays vs. weekends, or shift changes. For example, daytime leads go to your in-store team while evening leads route to after-hours coverage.
Can different departments have different routing rules?
Yes, on the Pro Plan ($999 CAD/month). You can create unlimited teams (New, Used, Finance, Service, Parts), each with their own routing mode, timeout settings, and rep lists. The Standard Plan ($699 CAD/month) supports a single team with one routing configuration.
Ready to stop losing leads to slow routing?
Book a demo and we'll walk you through how Relay's routing engine fits your store.
Book a Demo