Every dealership lead answered in seconds. Even during the Saturday rush.

78% of buyers go with the first dealer to respond. Relay by RazzyTech makes sure that's you: every lead from every source, raced to your team's phones, answered by AI when nobody's free.

$699a month (CAD). One saved deal covers it several times over.
Book a demoSee how it works

Live in 5-7 business days · 30-minute demo · no contracts

The Relay mobile app: the AI working a lead conversation
The AI works the lead
The Relay mobile app Live screen: every lead and call in one feed
Every lead, live
The Relay mobile app Assistant: ask about leads, schedule, and inventory
An assistant that knows the store
The Relay mobile app Calendar with AI-booked appointments
A calendar that fills itself
Why leads go cold

The window is five minutes. Most stores miss it by hours.

Leads don't die because your team is lazy. They die in the gap between “lead arrived” and “someone actually replied.” Relay exists to make that gap seconds long, at every hour.

21xmore likely to qualify a lead responding in 5 minutes vs 30Dr. James Oldroyd's lead response research
78%of buyers go with the first dealer to respondindustry lead response studies
23%of companies never responded to their web leads at allHarvard Business Review audit of 2,241 companies
Read the dataSources on the data page
How it works

You set the rules once. Relay enforces them forever.

STEP 01

Every lead lands in one feed

AutoTrader, CarGurus, Facebook, your website: every source flows in by email, webhook, or API. Nothing to rip out.

STEP 02

Relay races it to a rep

Blast the whole floor and the first tap wins, or rotate reps in order with timeouts. If nobody claims it, it escalates, and the AI has already replied.

STEP 03

Managers see everything

Who got it, who replied, how long it took, what escalated. Response times per rep, live.

Book a demoLive in 5-7 business days · no contracts
The product

A command centre for the whole floor.

Five screens that run the store. Managers configure it once from the web; reps run it from their phones; the system does the chasing.

The real Relay Live screen: unassigned leads with claim buttons and the live activity feed
Every lead, the second it landsAutoTrader, CarGurus, Facebook, your website: every lead and every call in one live feed, with claims happening in real time.
The real Relay inbox: conversation list and a customer thread on a dealership number
Every conversation, owned by the storeTexts and calls on dealership numbers, tagged by vehicle. Managers see every thread; reps never use their personal phones.
The real Relay AI Agent settings: personality, guardrails, and reply delay
AI that answers in seconds, inside guardrailsIt replies in your store’s voice and hands off to a human on price, financing, or trade-ins. It pauses the instant a rep types.
The real Relay routing configuration: Blast and Sequential modes with timeouts
Routing you configure onceBlast the whole floor or rotate one rep at a time, with timeouts and store-hours rules. Relay enforces them 24/7.
Live2Messages4Calls2ContactsCalendarManagerSettings
Gurtej Aroragurtej@demomotors.caLogout
Leads & Claims
Unassigned leads 1
Jasmine KaurAutoTrader
2022 Lexus RX 350Claim
Today's claims
Marcus Grant2m ago
2023 Honda CR-VClaimed by Gurtej Arora
Tanya Roberts14m ago
2023 Kia TellurideClaimed by Jeremy Cortez
Live Activity
Today24 Hours
Marcus GrantAwesome I'll see you soon2m ago
Tanya Robertsyes! actually the 8 seater…10m ago
Harjot SandhuOutgoing call31m ago
Lisa ChenIncoming call4h ago

AutoTrader, CarGurus, Facebook, your website: every lead and every call in one live feed, with claims happening in real time.

Deep dives: Lead routing · AI auto-reply · SMS & calling · Manager dashboard · Integrations

On your reps' phones

Built for the lot, not the back office.

This is a real lead the way a rep sees it: a push notification, a one-tap claim, and the AI already working the conversation until they take over. No personal numbers, no lost history.

iOS and Android. If your reps can text, they can run Relay.

Pricing

Two plans. One flat implementation.

Prices in CAD, month to month, no contracts. In dealer group usage, the AI booked 50% of appointments and closing rates rose 40%.

$699/moStandard: one team, the whole platform
$999/moPro: unlimited teams, per-team routing
$2,500one-time implementation, live in 5-7 business days
Full pricing & comparisonBook a demo
Also from RazzyTech

Just one salesperson? Meet Relay Solo.

The personal version of Relay for an individual rep: your own number, AI that texts leads back in your name, follow-up, and a calendar that fills itself. No store install, set up in ten minutes.

$49 /mo · solo.userelay.caVisit Relay Solo

Stop losing deals to whoever answered first.

Be the store that always answers first. Relay routes it, texts it, and tracks it. You close it.

Book a demo