Prices in CAD. Your first payment covers implementation plus the first month; monthly billing starts once you're live, typically 5-7 business days.
Texting and calling run on real phone infrastructure, billed at flat per-unit rates on top of your plan. Usage stays visible in the dashboard, so the bill is never a surprise.
| Carrier usage | Rate (CAD) | Example: 300 leads/mo |
|---|---|---|
| Phone numbers | $2 / number / month | 5 numbers → $10 |
| Text messages | $0.025-$0.03 / text | 3,000 texts → $75 |
| Voice calls | $0.03 / minute | 1,500 minutes → $45 |
| Typical total | Visible in your dashboard | ~$130 / month |
We don't call Relay a CRM, because you shouldn't have to rip anything out to start. But it covers what most stores actually use a CRM for: leads, conversations, follow-up, and accountability.
Relay handles the first five minutes and the follow-up, then feeds the CRM you keep. Most systems already speak ADF, and direct APIs get built as needed.
Every lead, thread, call, and appointment already lives in Relay. Plenty of stores run it as the system of record from day one.
If your CRM is a login nobody opens, Relay covers the job it was supposed to do, at a fraction of the cost.
Fair comparison: your CRM manages the database. Relay wins the first five minutes.
| Relay | Traditional automotive CRM | Shared inbox / no system | |
|---|---|---|---|
| First reply to a new lead | Seconds; AI answers if no rep is free | When a rep opens the task queue | Whenever someone checks the inbox |
| Who owns the lead | Claimed or assigned in seconds, with a timer | Assigned by rules, easy to ignore | Whoever grabs it, or no one |
| After hours & weekends | AI answers, coverage rules route it | Auto-responder, worked next morning | Waits until Monday |
| Rep phones | Store numbers inside the app | Often personal cells, history walks | Personal cells, history walks |
| Manager visibility | Live response times, escalation trail | Reports after the fact | Ask around the floor |
| Time to deploy | 5-7 business days | Weeks to months | N/A |
| Monthly cost | $699-$999 + usage (CAD) | $1,500-$4,000+ typical | Free, until it costs a deal |
One extra deal a month covers the platform several times over. And the leads Relay saves are ones you already paid AutoTrader, CarGurus, and Meta to generate. See the speed-to-lead research.
Standard is $699/month and Pro is $999/month, both in CAD, plus carrier usage. Implementation is a one-time $2,500 fee that covers lead source mapping, routing setup, phone configuration, CRM/DMS connection, testing, and a manager walkthrough.
Phone numbers are $2 per number per month, texts are $0.025-$0.03 each, and voice is $0.03 per minute, all CAD. A store handling 300 leads a month typically sees usage around $130/month. Usage is visible in the dashboard, so the bill is never a surprise.
Everything needed to go live: mapping every lead source into Relay, configuring routing rules and schedules, provisioning phone numbers, connecting your CRM or DMS where a supported path exists, end-to-end testing, a manager walkthrough, and first-week tuning. One-time, $2,500 CAD.
Most dealerships are fully connected within 5-7 business days of signing. Lead sources that forward by email are live almost immediately; API and CRM connections land within the first week.
Yes: Relay Solo, a personal version for a single rep with their own number, AI auto-reply, and follow-up, from $49/month. It lives at solo.userelay.ca. Relay (this site) is the dealership platform with routing, team management, and manager visibility.
The personal version of Relay for an individual rep: your own number, AI that texts leads back in your name, follow-up, and a calendar that fills itself. No store install, set up in ten minutes.