NO AUTOMOTIVE LEAD LEFT BEHIND.
Relay puts every lead from every source directly onto your sales team's phones. We handle the routing, the texting, and the tracking so you can stop chasing reps and start closing deals.
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of buyers go with the first dealer to respond
is the window — after that, contact rates drop 10x
average sales cycle with Relay (down from 9)
The Problem
The Lot is Busy
A lead comes in while the team is with guests. By the time someone checks the inbox, the prospect has moved on.
After Hours = Lost Sales
Leads arrive at 7:30 PM. If no one is watching the queue, your first response happens at 9:00 AM the next day. You're already too late.
The Ghosting Effect
They messaged three other stores. The first store to reply wins. If you aren't first, you're last.
This isn't about effort. It's about how leads move through the store.
The Solution
Universal Ingestion
Relay is source-agnostic. We plug into every lead source you use. If a lead comes in, Relay catches it.
You Own the Numbers
Dedicated phone lines belong to your dealership. You own the data, the history, and the relationship.
Mobile for the Lot / Web for the Desk
A fast app for sales reps to claim leads and a web dashboard for managers to oversee the floor.
Relay's live dashboard — every lead, every source, one screen.
The routing engine that actually works
Relay doesn't just assign leads randomly. It routes intelligently based on your store's rules, schedules, and availability.
Round Robin
Leads rotate through your team automatically. Everyone gets a fair shot.
First to Claim
Lead hits the floor. The first rep to claim it owns it. Built for competitive teams.
Auto-Assign Rules
If a rep doesn't respond in time, Relay automatically moves the lead to the next available person. You set the timeout.
You set the rules once. Relay enforces them forever.
Reps control their own AI and auto-reply preferences.
Built for the way salespeople actually work
Text and call inside Relay
All SMS and phone calls happen in the app. No personal phone needed.
Guaranteed lead routing
Every lead is assigned instantly. No confusion about who owns it.
Full conversation history
Every message, call, and note in one place. Never lose context.
Works when you're busy
Stays organized when things get hectic. Everything in one app.
Relay supports the team. It doesn't replace them.
Built for managers on a busy floor
See who got the lead
Every assignment logged with timestamps.
See who replied
Track engagement across your team.
See how long it took
Measure response times for every lead.
Step in when needed
Reassign leads if something falls through.
AI handles the first response. Your team takes over when ready.
Configure routing rules once. Relay enforces them automatically.
Relay lets you move away from managing sales communication.
Built for dealerships that care about speed to lead.
Simple dealership pricing
Standard Plan
- Smart lead routing
- SMS/Call handling
- Auto-assign rules
- Manager reporting
Pro Plan
- Everything in Standard
- Unlimited teams
- Custom routing rules per department
Getting Started With Relay
Every dealership runs a little differently. We work with your team to configure Relay so it fits your lead flow and store process.
Implementation & Configuration — $2,500 CAD one-time
- Lead source mapping
- Routing rule setup
- Messaging and phone configuration
- System configuration
- Testing and adjustments
- Manager walkthrough
- First-week tuning
When you sign up, your payment covers the first month of your selected Relay plan and activates your account.
Monthly billing continues once Relay is live in your store.
Implementation & Configuration is a separate one-time fee to set up routing, messaging, and workflows before go-live.
Frequently Asked Questions
How does Relay route automotive leads to my sales team?
Relay uses smart routing rules you configure once. Choose Round Robin (fair distribution), First to Claim (competitive teams), or Auto-Assign Rules (automatic reassignment if reps don't respond). Every lead from every source goes directly to your team's phones instantly.
What lead sources does Relay integrate with?
Relay is source-agnostic and integrates with all major automotive lead providers (AutoTrader, Cars.com, CarGurus, etc.), your website forms, Facebook leads, and any system that can send leads via email or API. If a lead comes in, Relay catches it.
Do my sales reps need to use their personal phones?
Reps can use their personal phones without exposing their personal numbers. Relay provides dedicated dealership phone numbers that work through the app. All SMS and calls happen inside Relay using the dealership's number. Customers never see the rep's real phone number. You own all communication history.
How much does implementation cost?
Implementation is a flat $2,500 CAD one-time and includes lead source mapping, routing setup, messaging/phone configuration, testing, manager walkthroughs, and first-week tuning.
Can I use different routing rules for different departments?
Yes, on the Pro Plan ($999 CAD/month). You can create unlimited teams (New/Used, Prime/SubPrime, Service, Parts, etc.) with custom routing rules per department. The Standard Plan ($699 CAD/month) supports a single team.
How quickly can we get Relay up and running?
Most dealerships go live within 5-7 business days after signing up. We work with your schedule to configure lead sources, set routing rules, and train your team. The timeline depends on how quickly we can connect your existing lead sources.
Can you integrate with my current software?
You probably know automotive software is fragmented. Fortunately we can work with most DMS and CRM providers so that the lead assignee is pushed through to whatever you're using. That integration work is included in the implementation fee.